Privacy Policy
Introduction
1.1 Baseline+ (BASELINE PLUS PTY LTD, ABN 35 694 619 586) (“we”, “us”, “our”) is committed to protecting your privacy and managing personal and health information in a secure, transparent, and lawful way.
1.2 This Privacy Policy explains how we collect, hold, use, disclose, and store personal information, including health information, in accordance with:
- The Privacy Act 1988 (Cth);
- The Australian Privacy Principles (APPs);
- Relevant State and Territory health records laws; and
- Professional, ethical, and regulatory obligations for telehealth services.
1.3 This Privacy Policy applies to all users of our website, platform, mobile applications, Services, and Memberships.
The Information We Collect
Personal Information
Personal information is any information or opinion, true or not, about an individual who is identified or reasonably identifiable.
The types of personal information we may collect include:
- Identity Data: Name, date of birth, age, gender.
- Contact Data: Phone number, residential address, email address.
- Financial Data: Bank account and payment card details (processed securely via third-party providers such as Stripe; we do not store or have access to full card details).
- Transaction Data: Payments, subscriptions, Memberships, Modules, and other purchased or supplied services.
- Technical & Usage Data: IP address, login details, browser and device info, session activity, geolocation, cookies, analytics, acquisition sources, and browsing behaviour.
- Profile Data: Usernames, passwords, profile information, uploaded or shared content, and support requests.
- Interaction Data: Information provided through surveys, assessments, promotions, competitions, activities, or events.
- Marketing & Communications Data: Marketing preferences and communication settings.
- Professional Data: Employment history, qualifications, and referees if applying for a role with us.
Sensitive Information
Sensitive information may include:
- Health and medical information, including symptoms, diagnoses, and treatment history.
- Pathology, imaging, and diagnostic test results.
- Consultation notes, clinical assessments, and reports.
- Family medical history (if provided).
- Biometric, genetic, or wearable device data (if enabled).
- Any other health information you choose to provide.
How We Collect Personal Information
We collect personal and sensitive information in a variety of ways, including:
- Directly from you: When you register, complete assessments, use our services, or communicate with us.
- Through the Platform: Via your interactions with our website, mobile apps, cookies, and analytics tools.
- From third parties: Such as payment processors, professional referees, or publicly available sources, where relevant and permitted by law.
- Automatically: Technical and usage data may be collected automatically as you use our services, including IP addresses, device information, session activity, and browsing behaviour.
This information helps us provide personalised health insights, deliver our services, and improve your experience on Baseline+.
Disclosure of Personal Information to Third Parties
We may disclose your personal and sensitive information to trusted third parties to help deliver our Services, including:
- Medical Practitioners: Independent Australian-registered practitioners who provide consultations and health guidance.
- Service Providers: Companies that support our operations, such as IT, cloud hosting, analytics, and payment processing (e.g., Stripe).
- Regulatory Authorities: Where required by law, professional obligations, or to protect the safety of users.
- Other Parties: Where you have consented, or it is necessary to manage your membership, programs, or requests.
We take care to ensure all third parties handle your information securely and in compliance with privacy laws. We never sell your personal or sensitive information for marketing purposes.
Your Rights and Controlling Your Personal Information
Choice
You are not required to provide personal information; however, failure to do so may affect our ability to provide services.
Information About Third Parties
Marketing Communications
Access
You may request access to personal information we hold about you.
Correction
Complaints
We take your privacy and experience seriously. If you have a complaint about how we handle your personal or sensitive information, please contact us promptly.
You can submit a complaint by:
- Email: hello@baselineplus.com.au
- Through the Platform: Using our support or contact forms.
We will acknowledge your complaint, investigate it thoroughly, and respond to you in a timely manner. If you are not satisfied with our response, you may also contact the Office of the Australian Information Commissioner (OAIC) or other relevant regulatory bodies.
Privacy Collection Notice
Baseline+ collects personal and sensitive information to provide our digital health and wellness Services, including personalised diagnostics, health insights, programs, and Memberships.
We collect information:
- Directly from you when you register, complete assessments, or use our services.
- Automatically through our Platform, including device and usage data.
- From third parties where necessary, such as payment processors or healthcare providers.
Your information is used to deliver services, communicate with you, improve your experience, and comply with legal and regulatory obligations. We take care to protect your privacy and will only share your information with trusted third parties as outlined in our Privacy Policy.